Unfortunately for the not as popular teams or teams that struggle to win across the spectrum of sports, are struggling to generate revenue in many different ways.  Thus resulting in poor attendance at games, job layoffs, and in some cases shutting down of the whole league, such as the Arena Football League.  Even Nascar and Major League Baseball have felt the effects of the economy and have to figure out creative ways to keep the fans coming back.  Being an owner or investor of a team can be a headache due to the large overhead to pay for the stadium, players, concessions, etc.  But by strategically thinking outside of the box even unknown losing teams can sustain the recession and bring fans to watch the game.

            One concept teams can incorporate would be the use of specialty discount websites such as Group on.  Consumers are cutting back more than ever and are conservative on what and how they spend their money.  By create a partnership with these vendors, fans can still get tickets for a discounted price which in result they will feel they are getting a deal to attend the event.  Most of the time it is getting the fans inside the stadium where they end-up spending more money on memorabilia and concessions.  By strategically offering this limited deal will drive business to arenas and stadium thus resulting in additional revenue.

            Another concept would be to offer additional extra curricular activities outside of the sporting event.  Maybe build a mini entertainment center in the arena where people can go to eat at a restaurant, watch a movie, or even go dancing.  This will generate more revenue and put in the consumers mind, hey we cannot also watch a sporting event here but also catch a movie and some dinner.  By marketing subconsciously to the consumer that this specific arena or stadium is a place to go for all our entertainment needs will not also spread the word but make it a regular destination.

            Lastly another option is seek additional help in advertising and marketing by hiring a new consulting agency.  Sometimes fresh, innovative ideas can kick start revenue streams, due to the fact that fans have not seen that type of promotion, sponsorship, or event.  Arena Advertising expresses there is never an idea too old or that has not been tried before, sometimes it comes down to understand the market and thinking out of the box.  Which with the economy nowadays, one must be strategic in order to fill the seats in the stadiums and arenas.  According to NCAA.org you have to convince the public that the product being promoted is a commodity that they either want or need.  One must be able to understand key trends, interest of the audience, and opportunities to bring back fans, alums, and students.

            Even though the economy is not as good as it has been in the past decade, people our passionate about sports and dedicated to their favorite teams whether college or the pros.  It is getting them to come back on a consistent basis even though the team is not doing as well is the hard-part.  But by offering various incentives, deals, and specials will entice even the hardest critiques.  Ultimately it is creating that special experience for that person in attendance that will want to come back for more.