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Interview with Alex Snowden of Hitz Sports Management

I recently had the chance to speak with Alex Snowden (CEO/Owner) of Hitz Sports Management in regards to getting an internship in the sports agency field and the future of sports recruiting.  I wanted to focus the interview on objective criteria, separating the people from the problem and mutual benefit.


Alex how did you get started in the industry?
I first interned at a small boutique firm called 4th and 1 sports management where I was able to learn the business from recruiting, contract negotiations, and endorsements.  After I felt I had a grasp and understanding of the business I decided to open up my own firm.

What changes have you seen in the past few years?
One of the bigger sports agency firms IMG started IMG academies in Florida, which is a huge drawing pool for a lot of young professional athletes to come out of.  Essentially IMG academy recruits kids at young age and help develop their skills, so when the kids are older, IMG has the first opportunity to recruit them.  Which is unfair and unethical but it is hard to compete with bigger firms that have deep pockets and can get away with stuff like that.  Another big change within the industry is social media and how agents use it to scout, recruit, market, and retain clients.

How do you recruit players?
First of all you need to live in an area where there is a variety of university within driving distance.  Building relationships with scouts and coaches help tremendously because they can refer you athletes that might need representation.  More importantly meeting with the player and the family is the best way to ultimately recruit.

What advice can you give somebody trying to break into the industry?
The best way to get started in the field would be an internship with a reputable company.  One should look at their website, players represented and services they provide to make a sound decision.  More importantly one has to be willing to relocate if this is something that they really want to do. Knowing how to think out of the box and being tech savvy goes a long way too when firms are deciding who they want to hire. Lastly have a passion for this line of work and work really hard.

Resources:
www.sportsagentblog.com


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