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With the addition of enormous national TV contracts and a huge spike in NFL popularity, league revenue last year was about $8.5 billion; one of the biggest stories in the past decade has to be the growth of the NFL.
From going to your local sports bar on Sunday, to watch your favorite team, in your brand new jersey you bought to show your team support one can’t help but notice the popularity of the NFL in recent years. It has become a part of everyday culture as fans talk about how well their team faired at work, joining fantasy football leagues, and more importantly religiously watch almost all of the games scheduled, regardless if there team is playing or not. The NFL has become more popular year after year Nielsen reported “last year the average viewership of SB XLIV was 106.5 million viewers, which surpassed the series finale of M*A*S*H as the most watched telecast of all time” Whether it is we identify ourselves with a team, or use it as an outlet to bond with friends and family everyone is constantly looking towards Sunday as an escape. With the addition of social media, and the advancement of technology on how easy it has become to watch football, the growth of the NFL will continue to grow.
Business has been very lucrative for the NFL consistently, that commissioner Roger Goodell wants the league to reach $25 billion in revenue by 2027, which basically mean $1 billion in additionally revenue would have to happen each year to reach that milestone. With numerous teams and individuals breaking NFL records it will only add to the excitement the NFL provides for its fans. More importantly with a cast of heroes, villains, controversy, media, and intriguing storylines, I would say the NFL has a great shot on achieving that goal.
*Enclosed is a link that highlights other key moments this past decade in sports Watch this CNBC video, “The Biggest Plays in Sports Business”: http://www.cnbc.com/id/15840232?video=1368367744
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26 September, 2011
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I recently had the chance to speak with Alex Snowden (CEO/Owner) of Hitz Sports Management in regards to getting an internship in the sports agency field and the future of sports recruiting. I wanted to focus the interview on objective criteria, separating the people from the problem and mutual benefit.
Alex how did you get started in the industry?
I first interned at a small boutique firm called 4th and 1 sports management where I was able to learn the business from recruiting, contract negotiations, and endorsements. After I felt I had a grasp and understanding of the business I decided to open up my own firm.
What changes have you seen in the past few years?
One of the bigger sports agency firms IMG started IMG academies in Florida, which is a huge drawing pool for a lot of young professional athletes to come out of. Essentially IMG academy recruits kids at young age and help develop their skills, so when the kids are older, IMG has the first opportunity to recruit them. Which is unfair and unethical but it is hard to compete with bigger firms that have deep pockets and can get away with stuff like that. Another big change within the industry is social media and how agents use it to scout, recruit, market, and retain clients.
How do you recruit players?
First of all you need to live in an area where there is a variety of university within driving distance. Building relationships with scouts and coaches help tremendously because they can refer you athletes that might need representation. More importantly meeting with the player and the family is the best way to ultimately recruit.
What advice can you give somebody trying to break into the industry?
The best way to get started in the field would be an internship with a reputable company. One should look at their website, players represented and services they provide to make a sound decision. More importantly one has to be willing to relocate if this is something that they really want to do. Knowing how to think out of the box and being tech savvy goes a long way too when firms are deciding who they want to hire. Lastly have a passion for this line of work and work really hard.
Resources:
www.sportsagentblog.com
06 September, 2011
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